Competitor audits that lead somewhere
Compare jobs, not features
A feature table tells you who has what. It rarely tells you what to build. I compare products on the same jobs the user is trying to do, then write one sentence: the gap nobody fills.
Three examples
Sehati · 7 health apps
Gap: no app did booking, pharmacy and trustworthy advice well together, so users kept switching apps.
Rawaa · 2 loyalty apps
Gap: both are good at rewards, neither helps an owner when a guest leaves unhappy, and both need a download.
Banana · 4 learning platforms
Gap: games stay in language apps while course platforms stay passive.
The test
If the audit doesn’t change what you build first, it was homework, not research.
