One card, six verticals
Six cards, six things to learn
In the marketplace I redesigned, cars, homes, jobs and furniture each had their own card. Moving between categories meant relearning where the price and the key facts were.
The anatomy
- Image: a 4:3 photo with the same crop in every vertical.
- Price: teal and first, because it is the one number people scan for.
- Specs: two lines at most, what it is, then its key facts.
- Location: area and posting time, always last and muted.
Cars Home
Why it worked
Because every vertical reused the same card, results, “Popular in…” rows and the mobile app all improved at once. One accent colour reserved for prices and primary actions did the rest: once someone learns what a teal price means, that knowledge travels with them.
Fix the pattern, not the page.
